Force Majeure
Force Majeure is an independent creative agency based in Brooklyn, New York with 20+ years in experience, branding, design and art direction. Force Majeure provides it clients with consistently award-winning work.
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Their diverse portfolio includes international brands in the Beauty, Fine Fragrance, Home & Personal Care, Spirits, and Luxury. This group of passionate designers and innovators have built long-lasting brand and product experiences.
What We Did
Art Direction
Typography System
Website | UI/UX Design
Web Implementation & Development
A core principal for the re-design of Force Majeure’s website was to elevate their diverse client list into a striking visual portfolio platform.
Each client and the work associated with each project required a UI/UX system that would get out of its own way and allow the work to speak for itself.
Our Goal
A core principal for the re-design of Force Majeure’s website was to elevate their diverse client list into a striking visual portfolio platform.
Each client and the work associated with each project required a UI/UX system that would get out of its own way and allow the work to speak for itself.
Functionality
Menus are necessary tools in design systems.
Force Majeure needed a filtering tool. We integrated this within their mission statement which allowed users to view their work within any given category without having to click out to another page.
We enjoyed designing a ‘simple’ integrated menu/filtering system.
Functionality
Menus are necessary tools in design systems.
Force Majeure needed a filtering tool. We integrated this tool within their mission statement which allowed users to view client work within any given category without having to click out to another page.
We enjoyed designing a ‘simple’ integrated menu/filtering system.
Project Pages
We designed and programmed a flexible system that would enable Force Majeure’s Art Directors to layout the work for maximum visual impact.
Videos, animations, stills, and text needed to be able to fit seamlessly and not disrupt the visual flow of the work on display.
Project Pages
We designed and programmed a flexible system that would enable Force Majeure’s Art Directors to layout the work for maximum visual impact.
Videos, animations, stills, and text needed to be able to fit seamlessly and not disrupt the visual flow of the work on display.
Typography
Identifiying a typography hierarchy was paramount
when choosing a visual layout guideline.
when choosing a visual layout guideline.
Helvetica Neue is a sans-serif typeface that resulted in superior design proportions and improved legibility. The Helvetica Neue is the work horse across the platform.
Typography
Identifiying a typography hierarchy was paramount when choosing a visual layout guideline. Helvetica Neue is a sans-serif typeface that resulted in superior design proportions and improved legibility. The Helvetica Neue is the work horse across the platform.
The secondary typeface, Century Old Style was selected for readibility and large x-height. In its Italic format it provided that extra ‘coolness’ factor to Force Majeure’s dynamic and exciting work.
The secondary typeface, Century Old Style was selected for readibility and large x-height. In its Italic format it provided that extra ‘coolness’ factor to Force Majeure’s dynamic and exciting work.
