Mass Appeal & Reebok
Mass Appeal is a media/entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Mass Appeal was revived when a group of investors, including American rapper Nas, decided to relaunch and expand the Mass Appeal brand.
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Reebok & Mass Appeal collaborated on a sneaker drop for Travis Scott that required the expertise of the Union & Partners team to concept, produce, and execute within a short timeframe.
We were honored to partner with these two powerhouses to align the vision and produce top-notch content capturing that ‘90’s Classic Reebok’ flair that this production drew it’s inspiration from.
What We Did
Creative Concepts & Direction
Content Creation
Prop Styling & Direction
Pre & Post-Production